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For smart glasses and other wearables, fashion is as important as function

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This week we saw the arrival of new Snap Spectacles, and based on what’s been announced they sound like beefy AR glasses that inch closer than ever to our expectations based on sci-fi depictions of the tech. But while they might be in the running for the best smart glasses, man, do they look goofy. 

They look like those massive 3D glasses you wear at the cinema, and definitely not something I’d like to be seen wearing in public. That’s a sharp contrast to the Ray-Ban and Meta collaboration smart glasses, which have utterly triumphed in the fashion department. Those ooze cool – right down to their slick charging case – and all summer they were my shades of choice even when powered off, largely because of their aesthetics.


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