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Digital transformation: it’s all about people

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It is no surprise that digital transformation remains a top priority for business leaders in 2024. New technology is rapidly changing the business landscape, there is a heightened demand from workforces for hybrid and remote working, and legacy systems are increasingly at risk of falling victim to sophisticated cyber-attacks. Companies are also getting to grips with how best to adopt Artificial intelligence (AI). Not to mention coping with current customer expectations for a seamless customer experience delivered across multiple digital channels.

Yet, while the reasons for digital transformation are clear, the route to success is often less obvious. It is a huge undertaking – and one that can incur considerable costs – requiring far more than simply updating old technology or migrating processes to the Cloud. Despite this, there is still a prevailing attitude that transformation should be approached from a purely technological standpoint, which is part of the reason why as many as 70% of transformation projects fail.


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