Over the last 18 months, Hollywood has dealt with the closure of movie theaters and a stagnant box office that made people worried about the rise of streamers. We saw places like Warner Bros. opt to release things day and date, allowing their streamer to cut the theaters off at the knees. It was an abysmal year for cinema. But things are looking up for the rest of 2021.
(Variety.com) – You can hear the sighs of cheapness from studio executives all over Hollywood.
After a tough year and changes in the cinema business, North American box office is finally showing signs of revival.
This is largely due to John Krasinski’s post-apocalyptic thriller “A Quiet Place Part II”. The sequel raised $ 48 million from Friday to Sunday, surpassing expectations and recording the largest three-day sales in the pandemic era. The Paramount Pictures film, which is currently showing at 3,726 venues, is expected to generate significant revenue of $ 58 million by Monday’s Memorial Day.
The sales of these tickets are important because they are not far from what the movie was trying to make before the pandemic. (The sequel was originally scheduled for release in March 2020, but everyone knows what happened after that.) The original Quiet Place was released in 2018 for $ 50 million. IP. The studio’s decision to hold a follow-up movie until the theater was significantly reopened proved wise.
“This is an outstanding opening,” said David A. Gross, who runs the film consulting firm Franchise Entertainment Research. “[It’s] As a sequel to horror, it’s well above average. He adds that “A Quiet Place Part II” could have made its debut for $ 60 million if all US cinemas were reopened. “Still,” says Gross. “This movie will make a lot of money and bring enormous value to streaming.”
A Quiet Place Part II, which depicts Emily Blunt, Millicent Simmonds, and Noah Jupe returning as a family forced to live almost silently, has the benefit of a theater-only release. .. Migrate to Paramount Plus, a streaming service owned by the parent company ViacomCBS, within 45 days. Recent releases such as Warner Bros. Pictures, the legendary tent pole “Godzilla vs. Kong” and Disney’s “Raya and the Last Dragon” were premiered simultaneously on the digital platform. Despite the hybrid rollout on HBO Max, Godzilla vs. Kong is the best since COVID-19 recorded $ 32 million on a three-day weekend on the big screen and $ 48 million in the first five days. I was proud of the start of.
“Quiet Place Part II” worked very well in premium formats such as Imax. Of the $ 58 million four-day weekend prize pool, the record $ 5 million (of the pandemic) came from the Imax screen.
Rich Gelfod, CEO of IMAX, said: Domestic box office revenue is back. “The film’s illustrious results have had a huge impact on box office revenues for the summer, benefiting from the many blockbusters that have held up for an exclusive theatrical release,” he continued.
Another major release this weekend, Disney’s live-action film Cruella, starring Emma Stone, has attracted a promising number of films currently being shown at home. (Rental for $ 30 at Disney Plus.) The story of the origins of punk rock about the infamous puppy-hating villain “101 Dalmesian,” the movie costs $ 21.3 million and $ 26.5 million from 3,892 theaters over a three-day weekend. Estimated to bring. From Monday to a million.
Overseas, Cruella has sold $ 16.1 million from 29 foreign countries. This will bring total global revenue to $ 37.4 million and is projected to reach $ 42.6 million by Memorial Day.
According to Comscore, on Memorial Day weekend, one of the most popular times of the year, US overall revenues exceed $ 100 million for the first time in over a year. Approximately 75% of US cinemas have reopened, but many are still facing capacity limits.
Elsewhere in the country’s box office, the horror movie “Spiral,” starring Chris Rock and Samuel L. Jackson, fell to third place on the weekend of its third week of release. The horrifying installments added another $ 2.1 million, bringing the total in the United States to $ 20 million.
Jason Statham’s “Wrath of Man” came in fourth with $ 2 million. A month after the theater, Vigilante Action Adventure made $ 22.7 million in revenue.
“Raya and the Last Dragon” ranked in the top five at the box office. This family-friendly cartoon earned $ 1.9 million over the 13th weekend of its release. PG movies offered in Disney Plus Premier Access have raised $ 51 million so far.
Source of link : Box Office: ‘A Quiet Place Part II’ Smashes Pandemic Record With $48 Million Debut